What if there were NO organic search results?

I read a blog post last night that left me a little bit concerned, and I literally woke up in the middle of the night thinking about this – What if there were no Organic Search Results? Will “Google Search” eventually turn into one gigantic pay for position web directory? After all, they’ve been pushing the organic search results further and further down, while continuing to try and monetize every result on the page.

On 8-12-10 Google performed an experiment with the it’s SERP in certain areas that appeared to have removed the traditional organic search results altogether and replaced them with what appeared to be results primarily from the Google Maps page. Apparently they clarified it was map results mixed in with the Organic search results, but it still left me thinking: what if Google eliminates the traditional organic search results for local searches and completely replaces them with the polluted review-spam filled Google Maps listing currently available?

Would that be good or bad for businesses? What about search marketers? And most importantly, would it be good for the end user?

Please share your comments below because I would really love to hear your thoughts.