Google Panda is the search engine juggernaut’s algorithm that attempts to promote higher-quality content on the internet and making it easier for people to find these sites. At the same time, this made it more difficult for many websites to obtain those top notches in the organic rankings. However, in the time since Panda went live, SEO experts have found that it is possible to recover rankings. Read on to find out the top five ways to improve your page’s Google rankings in the post-Panda world.
Remove Low-Quality Content
If you can remove auto-generated content, it will keep this type of content from lowering the overall ranking of your site. This low value content can cause you to get a slap-down on the entire site, not just the pages that have this.
Focus on Uniqueness
If you want to keep Panda from blacklisting you, you need unique content. If you have been stealing content, or using poorly spun content—stop. Unique content will boost your ranking while duplicate content will land you on a blacklist in a heartbeat.
Build trust and do what you can to be an authority in whatever field in which you are involved. Links that area warded to your articles and content build this authority. However, the best and easiest thing you can do is to simply create content that is authoritative.
Avoid Over-saturation of Advertising
Ads help pay the bills, but if you over-saturate your page with ads it will bring down your rating with the Google Panda update. Additionally, it is important to make your actual visitors have a good experience with the page.
Track Panda Updates
The updates will keep coming in the months and years that follow. Read the latest about Google algorithm changes and see what you can do to keep ahead of the curve. This will make certain your page remains a great resource and that it is easily found by potential visitors.