My Top 10 SEO Tips for Brand New Websites

lightWhen you are ready to build a website for your business there are a a few simple search engine optimization tips you should consider as soon as you purchase your domain name. Implementing a few things correctly, right from the beginning, can slingshot your website into top search rankings within just a few months of launching.

These are my top ten highly effective SEO tips which you can apply to your website for free:

  1. Choose a short descriptive URL with your primary keywords in it (if possible).
  2. Only target a few MAJOR keywords and their variants on each page.
  3. Separate keywords with hyphens in the url – with the domain name being the exception, preferably.
  4. Use keywords in your navigation links where they make sense, however, like always, don’t overuse them.
  5. Optimize your title tag – a good rule of thumb is up to 70 characters with your most important keywords first. Separate phrases with a pipe sign (|) or hyphen (-).
  6. Optimize your meta description tags – One or two sentences max; using a keyword variant or two.
  7. Provide a significant amount of textual content on each page, using variants of your targeted keywords throughout it.
  8. Install Google Analytics.
  9. Add a blog to your website and post to it at least once a week. Don’t use a separate domain name for your blog; make it a sub-directory or sub-domain and fully integrated into your main site.
  10. Get links pointed to your website using keywords in the anchor text related to the page they link to –, and sending a free press release are a few good ways to start.

Do you have any SEO tips you think should have made it on my top 10 list?

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  • January 12th, 2010 at 11:38 pm Mark van Loon said:

    I agree with your tips. I only have comments on point 2 (focus on just 2 or 3 keywords): sometimes its better to focus on just 1 keyword, if this one is very important for your business.

    Furthermore: great Post!

  • January 13th, 2010 at 12:21 am Wesley LeFebvre said:

    Updated: Mark, I absolutely agree. Ideally, most pages should only be targeting one major keyword. An exception might be the home page. I am going to change it above to say 1-3 keywords.

    Thanks for your input Mark!

    SIDE NOTE: Also, I just noticed a few typos I had made and they are now fixed. :) Funny how you can read you own blog post over and over again one day and have it look fine, then read it a few days later and notice a bunch of typos.

  • February 23rd, 2010 at 7:40 am Dmitry Gushchin said:

    Thank you for the information!
    I don’t have a blog but I create new articles once per week.

    Do you see the difference between creating the articles and posting to the blog?

  • February 23rd, 2010 at 10:11 am Wesley LeFebvre said:

    Hi Dmitry,
    They both have their benefits. Posting to a blog allows you to build a community around your website and pick up search traffic for all of the content you add. Posting articles to someone elses website allows you to gain exposure in front of an audience you might not have otherwise had access to. Some times it also allows you to gain profollow links back to your website. The pitfall is all of the content you are publishing usually becomes property of the site you are submitting your articles too, and you’re mostly helping them build their community and receive all of the search traffic for your articles.

    My recommendation is to use both simultaneously.


  • February 23rd, 2010 at 11:37 pm Dmitry Gushchin said:

    Good points!

    Thank you very much for you answers!

  • February 24th, 2010 at 8:45 am Wesley LeFebvre said:

    Anytime, Dmitry!

  • April 18th, 2010 at 6:48 pm Ross Naylor said:


    Could you provide more detail around ‘Substantial amount of content’? What do you deem substantial to be? Also, should this be of a purely text based nature?


  • April 19th, 2010 at 10:09 am Wesley LeFebvre said:

    Hi Ross!
    At least one hearty paragraph of text is recommended on each page.

  • May 2nd, 2010 at 10:58 am Indra said:

    Tips seo newbie yours usefull, thanks friends..!

  • May 25th, 2010 at 4:56 am Prospects4u said:

    Add more content is a good tip, shure to write SEO friendly content. Like the title of your content in h1 tags, and ofcourse use your Keywords in the H1 tag!

  • May 25th, 2010 at 8:58 am Wesley LeFebvre said:

    Those are good tips as well.

  • September 15th, 2010 at 2:08 pm GASTON said:

    Great list, glad I came across it. I like #4 specifically. Keep up the good blog

  • September 15th, 2010 at 2:13 pm Wesley LeFebvre said:

    Thanks, Gaston!

  • November 9th, 2010 at 1:27 am hector said:

    Thanks for these tips! Find it very useful for beginners and to help them optimize their own sites.

  • December 11th, 2010 at 2:01 am seonewyork said:

    Hi Wes!
    I really enjoy reading your post. I noticed that HTML websites are easier to rank than any open source website. It is easier to maintain the URL structure of any HTML website than any other site. What can you say about this?

  • December 12th, 2010 at 1:26 am Wesley LeFebvre said:

    Hi seonewyork,
    I’m not sure what you mean by open source websites, but a purely html website is usually much easier to optimize. But any type of website can rank well if optimized properly.

  • December 29th, 2010 at 11:17 pm Dallas painter said:

    One thing I belive is not entirely correct. Separating title tag with |. It looks a little spammy when it shows in organic results. Most popular websites have title tag as one sentence without any special caracters. It looks much batter for a human eye.

  • February 19th, 2011 at 8:16 am Diggi said:

    Thanks a lot Wesley for this informative article. The one sure fact is that Google Analytics is the major tool which always actualizes you about your groundwork…the day-to-day progress !!
    Once again thanks for these tips :-)

  • July 2nd, 2011 at 12:37 am Deepak said:

    Very useful for a new website and new webmaster, also use H1 tag it is very important.

  • August 1st, 2011 at 12:34 pm Tanielle Lobo said:

    Excellent tips, Wish i had read some of them sooner ! We have only just launched a new site and now integrated our blog within it as opposed to our previous blogspot account. Thanks for sharing.

  • September 5th, 2011 at 10:09 pm kyriousrobert said:

    if you are blogging and using wordpress optimation is easy if you knew which plugins to activate and how to configure your permalink i had my blog indexed after two days of launching it

  • February 1st, 2012 at 5:37 pm neng said:

    i’m a newbie in this industry and finding your blog is a breakthrough to me thanks for posting this

  • February 2nd, 2012 at 10:53 am Wesley LeFebvre said:

    No problem, Neng. Best of luck to you.

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