Take a Load Off

man lifting weightsOMG – I feel like a new man and I’m not really sure what to do with myself. Because over the past several years I’ve gotten extremely good at spreading myself too thin. 16 hour days have been the norm. I’ve worked on numerous projects and, in all honesty, never fully-completed any of them.

Not in a way that I would have liked to anyway.

Well today that all changes!

Yes, I know it’s Friday, but who said anything about taking the weekends off – I still don’t know how to do that yet.

You see, I started this site a couple of years ago, mostly for testing purposes, and without any definitive goals in mind – other than helping people learn SEO while I get better at it too.

And I’m still learning every day. But you know, things are changing every day too. The day I think I know it all is the day you need to RUN from this blog.

I’m just a regular guy who loves the Internet because of all the opportunities it provides. It allows me to be creative in ways I never imagined possible before. It opens up doors and allows me to plow through my many subconscious barriers.

It allows me to feel alive.

BUT, up to this point I feel like I’ve failed you. You’ve probably downloaded my eBook and subscribed to the site. Almost never to hear from me again.

By the time I get out a rare (monthly) blog post, many of you don’t even remember who I am.

That’s kind of embarrassing.

And not very fair to you.

Out of my many web projects, this is the one where my name counts. Where I’ve established myself as an authority. Where I genuinely want get to know you, and let you get to know me.

Which is kind of hard for both of us when I’m never around.

Well not any more!

I’m committed to bringing this site to life. To helping you in ways that make you want to stick around. To giving you content you can’t get anywhere else. To being different than everyone else.

To ROCKING IT!

Why now?

You’re probably wondering why I’m able to do this now…

It’s mostly because I’ve learned to work smarter. Here are some new KEY skills I’ve recently picked up, that have improved my business dramatically, which I hope will inspire you:

  • OUTSOURCE more (graphic design, video editing, etc)
  • FOCUS on the stuff that matters
  • STOP trying to learn everything
  • STOP getting caught up on the details – JUST DO IT
  • AUTOMATE everything possible

Two of the best resources that I’ve learned to take advantage of over the last year are Aweber and oDesk.

Email marketing has never been my thing, and I’m terrible at designating anything.

Today I depend on both.

But those are just two that have helped me recently.

Whether you’re an in-house SEO, an SEO consultant, or managing your own business website – there are a ton of available tools and resources that will make things easier for you. I’ve been using several of them for years.

Maybe you’ve never had a problem with time management, or shared any of these similar issues.

But today this is where I’m at.

It’s exhilarating. And I want you to feel exhilarated too!

Talk to you SOON. A lot sooner than in the past – I promise.

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  • October 21st, 2011 at 9:39 am Joan said:

    You practically took the words right out of my mouth. I started my company last October, but I have been involved with SEO in one way or another since 2005. I was becoming extremely burned out because of trying to spread myself too thin because of not outsourcing, not automating what I could, being a perfectionist, bouncing around on projects too much to try to please everyone “right now” and getting distracted by every “new” SEO article I saw.

    I have made the decision lately to focus on one or two clients a day and complete their On Site and Off Site SEO in a few hours instead of bouncing all over. It is very exhilarating and gives one a true sense of accomplishment at the end of the day, week, month to know you tackled and completed instead of just working “at” it.

    Glad to know I am not the only one and others have struggled and overcame as well.

  • October 21st, 2011 at 9:52 am Wesley LeFebvre said:

    Hi Joan,
    It’s great to hear from you, and I’m really glad to hear you’ve overcome some of the same struggles I’ve been going though:

    I was becoming extremely burned out because of trying to spread myself too thin because of not outsourcing, not automating what I could, being a perfectionist, bouncing around on projects too much to try to please everyone “right now” and getting distracted by every “new” SEO article I saw.

    You’re definitely not the only one – every single one of those you mentioned has been a MAJOR hurdle for me to overcome.

    Now there’s no looking back! :)

  • October 21st, 2011 at 11:11 am Tom Parker said:

    I can SO relate to this article. I have been working on establishing my website design and marketing business over the last two and a half years. During that time, it’s been pretty much all I do, all day, every day. I take a a day off here and there but not very often. Some evenings I will watch a couple hours of tv and just chill out, but overall working on my business is my life.

    A lot of time I spend learning, researching, reading etc. But like you I recently reached a point where I realized I HAVE to cut some things out, and I don’t have to know everything, I need to focus on some things and eliminate others. I have too many things that I’m trying to do, and by having too many things going on, so many things never get completed.

    Thanks for the article, and I’m looking forward to seeing you ROCK IT!

  • October 21st, 2011 at 12:05 pm Wesley LeFebvre said:

    Thanks, Tom – I look forward to watching you ROCK IT too!

    And, I’m right there with you – working on my business all day every day and figuring what I DON’T have to know and do any more, so I can can focus on what I should.

    At some point I think we all have to accept the fact that we can’t know everything and start getting rid of some of the noise..

  • October 21st, 2011 at 2:38 pm JD Durham said:

    I “volunteered” to be the site admin for our group and not knowing anything about it it has been a challenge. One of the biggest problems is focus, followed by separating the BS from fact.

    Our site is not quite 7 months old and I have made many mistakes, but about 2 months ago I heard (read) two things that are definitely helping unfortunately I can’t remember where I heard them…but since I now let them guide me things are becoming easier.

    They are:
    1…Quit working in your business and start working ON your business

    2… Don’t worry about PR or Alexa or anything like that, just perform the necessary SEO tasks to make the pages visible…BUT concentrate on marketing the site and building the business

  • October 21st, 2011 at 3:09 pm Wesley LeFebvre said:

    Great Tips, JD!

    I’ve definitely focused on “the stats” too much in the past, and not enough on the brand.

    Don’t get me wrong, knowing your numbers is important too.

    But if you concentrate on building your business well, the stats should follow.

  • November 16th, 2011 at 3:08 pm Eimis said:

    Our site is not quite 7 months old and I have made many mistakes, but about 2 months ago I heard (read) two things that are definitely helping unfortunately I can’t remember where I heard them…but since I now let them guide me things are becoming easier.

  • November 16th, 2011 at 3:14 pm Wesley LeFebvre said:

    That’s great, Eimis! What are the two things?

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