Simplify Your SEO Business

save money, quality, time diceWell the results are in and it’s clear I’m not the only who’s struggled with time-management issues while running an SEO business online. Luckily, there are a ton of resources and tools to make our lives easier. I’m gonna share a few of the things that REALLY helped free up time and take my business to the next level.

Don’t worry, I’ll keep the recommend resource list light because the last thing I want to do is have you thinking you have to run out learn a bunch of new tools.

Here are some great ways to lighten your daily load:

Automate

Many important search engine optimization tasks can be done for us automatically using some handy tools. You can schedule them to run, report and email automatically, or run them manually when you need them to.

Common SEO tasks that can be automated:

  • Website Auditing
  • Rank Tracking
  • Traffic Reporting
  • Link Partnerships
  • Competitor Tracking

SEO related items that can be automated to:

  • Lead Generation & Nurturing
  • Email Marketing
  • Social Media Monitoring

Although I’ve never used them, I wanted to provide you with ONE tool that can automate the highest number of these tasks for you, and came up with HubSpot. They can run a bit on the expensive side, but do offer an all-in-one solution that could end up saving you substantially more time and money in the long-run. However, SEOmoz is a much more affordable alternative and possibly better overall solution for most SEOs. Otherwise you can check out some of the other SEO tools and resources I’m familiar with and recommend.

Outsource

Even though the popularity of outsourcing is growing, I think many small business owners still struggle with the thought of doing it. Especially when it comes to SEO. I used to think there is no way I could outsource search engine optimization. because I definitely didn’t have time to be training anyone, and I didn’t feel comfortable they were going to keep mine and my clients’ websites out of trouble.

Although I think these are very legitimate concerns, here are some tasks that can be easily outsourced by transcribing your processes up front and passing them along as simple guidelines to follow.

  • Competitive Research
  • Link Building
  • Website Optimization
  • Keyword Research
  • Content Creation / Blogging

SEO related tasks that can be easily outsourced too:

  • Brand Management
  • Tech Support
  • Lead Generation and Nurturing
  • Graphic Design
  • Website Development
  • Video Creation
  • Social Media Marketing

Actually just about anything can be outsourced in today’s Internet age. When I finally learned to outsource projects it was the single best thing I could ever do for my business. The quality of my services actually improved because I wasn’t trying to “do-it-all” myself. Websites like oDesk have made it super easy for me.

I recommend starting with the items that are easiest to outsource first, then moving on to the ones you like the least. This will help you run a successful business that allows you to work on the things you love most.

What are some ways you’ve been able to simplify your business?

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  • October 30th, 2011 at 7:17 pm kevin blumer said:

    Just to say just noticed tonight the google +1 button you have when you try clicking on it gets bloked by google popup blocker for chrome

  • October 31st, 2011 at 8:31 am Wesley LeFebvre said:

    Thanks, Kevin. I’ll check it out and see if there is anything I can do.

  • November 5th, 2011 at 2:10 pm Wesley LeFebvre said:

    Thanks for letting me know, Kevin. Got it fixed up now!

  • November 13th, 2011 at 10:26 pm Max H. said:

    Hi Wesley,
    No wonder SEO services cost an arm and a leg. It’s tiring to do your own SEO if you have more than 5 or 6 sites. Running a VPS and basic software like Srapebox and Market Samurai cost enough. Then having to manually run competition analysis and keyword research is a pain in my rear. I’m trying to find a reasonable solution, I can’t really afford $100 + a month on SEO Moz (which is what it will be for 10+ sites). The websites great, learning a lot of new info .

  • December 28th, 2011 at 11:54 am John Lucifer said:

    I wrote your article and one thing I understand that to run a business is not a small thing; it takes courage to do effective, good and quality work. So many points you’re covered in a single article, thanks for sharing it.

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