Should You Use the Keywords Meta Tag?

keywordsAre you wondering if the Keywords Meta Tag will help with your SEO efforts?

Well Google reportedly doesn’t take note of your Keywords Meta Tag, but that doesn’t mean you shouldn’t use it.

There are many companies out there who say the keywords meta tag is worthless, and to some extent, I agree. However, when you have a more holistic view of SEO you may find there are several benefits to using the keyword tag:
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  • Helps maintain focus of the page
  • Easily identify what the page was previously optimized for when updating it at a later date
  • Each consultant working on the page can quickly identify what the page is optimized for
  • Used to auto-populate form fields in various time-saving software programs

Here is a list of Meta tags Google does look at.

A Few Tips Regarding the Meta Keywords Tag

  • Doesn’t increase ranking in the major search engines
  • Should contain the major keywords the page is targeting

What reasons do you have for using or not using this tag?

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