If you’ve been wanting to try out SEOmoz PRO membership but didn’t want to pay to demo it, then now would be the time to check it out. Recently they announced their new 30 day free trial of SEOmoz PRO for new members. I was at first concerned I wouldn’t be able to sign up for the free trial because I already had a non-pro account, but I was able to easily upgrade my free account to a pro membership and get a 30 day free trial too.
I had been waiting for an opportunity to test out all of their tools but couldn’t justify spending more money on additional tools since I’m already running Web CEO and Market Samurai on my machine. So I took this opportunity to try SEOmoz PRO for free, and walk you through it as I set it up for the first time.
Pros: An extensive set of website analysis and link building tools. They do a great job analyzing web pages and reporting which features are important and why. Reports are visually appealing and easy to download. SEO consultants could easily win over prospects by setting up a campaign for them and including the available PDF reports in their proposals. Another plus is they don’t require a long contract commitment; you can cancel anytime.
Cons: Outside of individual campaigns the tools can get a bit confusing. There are random tools in the labs section, the official tools section, the pro section, and Open Site Explorer is on a completely different domain name. Some of the tool links seem a bit redundant and should probably be eliminated. Also, I don’t like the size of the font or spacing throughout the site. Although the information is very useful and looks pretty, it’s hard for me to analyze the data without constantly having to scroll up and down when using my laptop.
Price: Average; 30 day free trial, then $99/mo thereafter for PRO level membership. They also offer PRO elite and PRO Premier level subscriptions. Start FREE Trial Now!
Recommended for: Individuals running Internet-based businesses, students who want to learn SEO, in-house SEOs, SEO consultants and contractors.
The first thing you see after signing up for SEOmoz PRO is the welcome screen which allows you to visit your dashboard or start your first campaign.
I chose to set up my first campaign which was straightforward and simple to do. It walks you through 4 very intuitive and user-friendly steps for setting up my website, keywords and competitors. Upon completion you’ll land on a page with an embedded video of Rand Fishkin offering some basic SEO advice as he goes over some of the features of the web app.
After watching the video I clicked on “take me to my campaign” which landed me on the campaign overview page.
Here there are three main sections on the page which is similar to a site audit: Crawl Diagnostics, Keyword Rankings and Competitive Link Analysis. Each section includes summary information, but you can get more details by clicking on their respective links. Unfortunately you have to scroll down to see 2 out of the 3 sections on my laptop.
As you may have noticed the crawl diagnostics section doesn’t have any information for this campaign. There is a message that says it could take 3-7 days to complete the crawl of my site.
I’m not going to make screen shots of every page within this section, but as you can see by the top navigational buttons there are several major components of each campaign.
On the campaign overview page you get a summary of the most common errors & warnings that were flagged when your site was last crawled, a summary of overall keyword performance, and a summary of how well your web site is comparing against up to 3 competitors.
A summary of your overall keyword performance as well as detailed history reports for each of your keywords in each of the major search engines. I have chosen to track my rankings in Google, Yahoo! and Bing.
Reports a number of issues found when crawling your site including:
An on-page seo report card of how specific URLs perform for chosen keywords. Reports are categorized by: critical, high, moderate, low and optional factors based on SEOmoz’s opinion. From my experience these are fairly accurate. They also provide explanations and tips about each reported factor.
Provides a side-by-side overview of your site against you competitors which includes: Domain MozRank, Domain MozTrust, Total Links, External Followed Links, Linking Root Domains, Followed Linking Root Domains, Linking C-Blocks, Followed Links vs NoFollowed Links and Followed Linking Root Domains vs NoFollowed Linking Root Domains. You can explore the data further by opening it up in Open Site Explorer.
Allows you to analyze your organic traffic data by integrating it with your Google Analytics account. You can analyze the number of keywords referring organic traffic, pages receiving referred traffic, and total keywords receiving traffic.
Now that I’ve gone through setting up your first campaign, let’s wander over to the main dashboard.
There’s nothing particularly notable about the My Info and the New & Events buttons, so I’ll skip to the Tool Reports button.
This section keeps track of the reports you’ve run using the SEO tools from the tools section of the website .
There are way too many tools in here to go through them. Many of them just link back to specific sections within your campaigns and others seem as if they’ve been abandoned. You can check all of them out for yourself here.
Allows you to browse the professional Q & A knowledge base and have 2 SEO related questions answered by an expert staff member every 30 days.
Here you’ll find a list of pro-access only resources including: Monthly Webinars, Pro Tips, Pro Knowledge Base, Pro Guides, Pro Discount Store, Pro Video Tutorials, Link Directories and a Social Media Directory.
In addition to the tools and resources available on SEOmoz, you’ll also get access to pro-only features available in their toolbar, advanced link data when using Open Site Explorer, and access to the SEOmoz API.
That really depends on your business. For some small business owners it might not be worth the price if you don’t have the resources and time available to invest into your SEO strategy. As should be expected with any SEO software, you’re not going be able to set this up and then all of a sudden start ranking better. You will have to take the recommendations and implement them. But, for SEO consultants and in-house SEOs – especially those who are fairly new to SEO – the training and resources available through SEOmoz PRO could be pivotal to your success.
SEOmoz PRO seems especially useful for individuals fairly new to SEO; particularly SEO consultants and in-house SEOs. The videos, Q&A and detailed reports make it easy to understand and learn the important on-page and off-page optimization factors right from the start. That’s not to say experienced SEOs won’t find a lot of value here as well (especially Open Site Explorer). If they were seeking my opinion then I’d recommend the tools were further consolidated and the information on each page was more condensed.
Have you tried SEOmoz PRO yet? Feel free to share your favorite features or concerns here to help others in search of reviews.