More specifically, SEO is like a can of Campbell’s Vegetable Beef soup.
Why Campbell’s Vegetable Beef soup? Call me crazy but I love the stuff. I’m not going to lie, I also hate to cook. Actually, I dislike cooking so much I usually eat my soup right out of the can. I know, that’s not really cooking anyway, and how about EWWWW!
If you can, think of the juice as the Internet; you need the juice to make soup, and you need the Internet for SEO.
The vegetables are like SEO best practices. We all know we need our vegetables, just like we know using best practices is the healthiest kind of SEO. Usually we choose to ignore them, that is, until we grow wiser and accept the facts which are essential to our livelihood.
The meat is like gray-hat SEO. Many people choose to stay away from it for fear of the long-term risks; however there are plenty short-term, and even many long-term benefits too. Either way, you have to consider the potential consequences. You could be damned if you do, damned if you don’t.
Last you have the sodium which is about 85% of our daily value and it’s not really that good for us. But it’s also what keeps the soup “fresh”, and that sort of “freshness” is why I get to keep eating my cans of soup. Similarly, there is a ton of content on the web today, but about 85% of the content created is crap. But that crap, is fresh, and to the SE’s that freshness isn’t crap. So as long as there’s crap to compete with, I’ll get to keep my job as an SEO.