SEO Goals for 2011

2011While a lot of folks are talking about which SEO trends to look for in 2011, I thought it would be helpful to share my top SEO goals for 2011 instead.

I think most of us already know we should continue to focus on mobile, social media marketing and local search engine optimization in 2011.

Beyond those top 3 SEO trends, here’s my personal list of SEO goals for this website and blog this year.

1. Get Off My Butt and Do Some Offline Networking
At first you might be thinking “what does this have to do with SEO”? And sure, it doesn’t seem directly related. However, if you’re serious about building a long-term, sustainable online business; you’ll likely need to step up your offline efforts at some point. Take a look at any industry, they all have conferences where you’ll find representatives from all of the top brands. Search engine marketing isn’t any different. Become a speaker or a sponsor, and you’re sure to earn an authoritative link in your niche. Talk to some like minded individuals, cultivate those relationships, and you’ll probably earn a few editorial links too. You can check out SMX and SES for search marketing conferences, or get your feet wet with a local Meetup or Biznik event.

2. Differentiate Myself from the Pack
Again, this might not seem directly related. However, there are literally thousands of SEO blogs, most of which talk about the same stuff, often times just repeated. That’s great, a lot of that information is important to know and thus it should be written about on each resource. But, I also want to be different. I want to earn your subscription and links. Offer you something the other guys don’t. So, one of my goals is figuring out what SEO information is lacking and filling in those gaps. If you’re struggling to stand out in your niche, you might want to take a step back and ask yourself how you can be different too.

3. Take Social Media Seriously
I’m just as terrible networking online as I am in person. I get into these wicked zones and all I focus on is creating content, and reading and testing out new tools. I forget to interact with others. It’s not healthy for me or my business. I can’t tell you which social media tool is best for your business, but I can say the little bit of real social networking I have done has earned me a few editorial links and number of great contacts within in my niche. I don’t recommend approaching social media as way to promote your products, but more about cultivating relationships. When done right, those relationships should turn into more sales in the long-run than any short-term pitch. And, with Google and Bing admitting they use social signals to help rank websites, i’ve been given another great reason to start taking social media more seriously.

The common theme here is that I want to “earn” more links this year. Without networking, it’s really tough to get even the best content linked too. Some people get lucky, while others go broke creating great content that never get’s found or linked to. Most of the time it’s hard to have one without the other, and eventually manual link submissions will run their course. Figuring out how to entice others to continuously link to you is the best way to increase and maintain your rankings long-term.

Well, I could go on forever with my extensive list of SEO goals, but I want to know what your goals are? Please take a moment to share your top three with the rest of us in the comments below. I’d love to hear from you. And, I know the rest of the folks reading this would too. To your success in 2011 and beyond!!

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  • January 10th, 2011 at 8:15 pm Joan said:

    Launched my company in Oct., have 18 clients so far and almost all of them signed on with our company as a result of offline networking. It only makes sense if you are going to put an emphasis on “LOCAL,” that a person would get out and network “locally.” ;)

    This was a very informative post. I subscribed to your blog awhile back and really glean from your posts. Seems you are setting yourself apart since I grew tired of reading the same ol’, same ol’ from other bloggers and I actually look forward to reading yours. :)

  • January 10th, 2011 at 9:12 pm Wesley LeFebvre said:

    Hi Joan,
    Thanks for the kind words. Great job getting those 18 clients so quickly, that’s fantastic! Keep up the good work. And, now that you’ve introduced yourself I’m going to be looking forward to more of your great comments and insights too! ;)

  • January 10th, 2011 at 9:16 pm Joan said:

    Thank Wesley. Things are so busy and accelerating so quickly, that I have to be very choosy about what I take my time to read and who to network with, etc. I am hoping to expand and hire some people starting in March or April time frame. Plan to attend SES, SMX and other such conferences next year. For now, I am headed to Tory Johnson’s Spark & Hustle Conference in Tulsa in Feb! I am doing what I love and lovin’ what I do!

  • January 10th, 2011 at 9:45 pm Wesley LeFebvre said:

    Yeah, I completely understand. Recently I’ve had to tone down the number of articles I read too. I still need to unsubscribe from a few more blogs I think. Let me know how the Hustle & Spark Conference goes. That should be a lot of fun.

  • January 11th, 2011 at 1:24 pm Ana | Traffic Generation Cafe said:

    Very worthy goals, Wes – I’ll pass on offline stuff, but need to do more of the rest. :)

    Ana Hoffman

  • January 11th, 2011 at 1:38 pm Lisa said:


    All great goals and one in particular I love is differentiating from the pack. Obviously in niches people will discuss the same things, but putting your spin and your personality on it makes it unique!
    Best of luck with your goals this year.


  • January 11th, 2011 at 2:31 pm Wesley LeFebvre said:

    @ Ana,
    Thanks! Thanks for stopping by and dropping me a line as well. I really appreciate it!

  • January 11th, 2011 at 2:55 pm Wesley LeFebvre said:

    Yeah, for most resources it’s still important to cover the fundamentals. And like you said, putting our own spin on it will help differentiate us from the pack. My goals are also finding areas that are being completely overlooked and bringing them to light.

    Thanks for the best wishes, and best of luck to you as well!

  • February 7th, 2011 at 5:35 am Insurance info said:

    Thanks Wesley! Really you’ve thrown a stone in silent water. Majority of our friends want to fetch business tricks rather than deal good business stuff. I appreciate your initiatives to share here goals for the year 2011.
    Well, being as a new web master wanna really share sophisticated knowledge about insurance in very simple terms to the visitors.
    Yes we are planning to spread and design this info in all social networking with keen serious aims.

  • February 23rd, 2011 at 7:08 am PHP Development said:

    Hey you are absolutely right that we should take the social media marketing seriously. According to me social media marketing is the best way to derive the traffic to the website. It is the best for getting tons of traffic to the website. So for my website I will prefer to do a social media marketing in a better way.

  • July 17th, 2011 at 12:57 pm flights for travel said:

    Well Wesley LeFebvre there is nothing to say anymore because all senior guys are saying that it’s best, well I’m a learner and need everything to learn. These are very good tips for a beginner but needs a bit to be explained further, well frankly I cannot build my network yet. I don’t have enough team but I’ll have some day :) wish me best of luck because I need it a lot.
    And yes best of luck to you too and thanks for helping poor beginners like me :) Following you on twitter.

  • July 17th, 2011 at 3:18 pm Wesley LeFebvre said:

    I saw that, thanks for the follow and tweet Navee! Best of luck to you too! :)

  • July 29th, 2011 at 4:23 am Travel Vietnam said:

    HelloWesley LeFebvre!
    You are right about social media networks, they are very important in SEO and good for providing targeted traffic.
    But I want to know your thoughts and want some tips about new updates of google. Like google caffeine and google panda. I have read about google caffeine that it will crawl the pages more quickly but need to know expert views on it.
    Hope you will keep me update by your tweets.

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