Compare the Best SEO Audit Software and Web Tools
An SEO audit tool should be an essential tool in any serious SEO’s toolbox. The proper spidering program can be huge time saver, especially when you’re managing sites larger than a couple of pages, and multiple websites for yourself or your clients. Website auditors will crawl all of your sites’ webpages, then report back critical details and errors regarding the crawlability of interlinking pages. They will also typically provide advanced reports on the content and structure of other pertinent SEO related elements.
Comparison Table of the Top Desktop Software and Web-Tools
| Robots Detection | HTTP Status | Broken Links | Redirects | Canonicals | Starting Price | |
|---|---|---|---|---|---|---|
| Desktop Suites | ||||||
| Website Auditor | ✔ | ✔ | ✔ | ✔ | ✔ | $99.75 |
| Web CEO (desktop) | ✔ | ✔ | ✔ | ✔ | $499 | |
| Web-based Tools | ||||||
| Web CEO (online) | ✔ | ✔ | $49 /mo | |||
| SEOmoz | ✔ | ✔ | ✔ | ✔ | ✔ | $99 /mo |
One could easily debate the differences between an SEO site audit check and an optimization analysis, while at the same time consider them one in the same. Each software program categorizes the specifics differently. With that said, I’ll gone over and reviewed what I think are the most common features typically considered to be website auditing, and review search engine optimization advice programs on another page.
One important thing to remember is that not all subscription levels or software versions support all features. It is recommended that your review each tool individually and sign-up for the free trials whenever possible to ensure they are capable of fulfilling your specific needs.
SEO Audit Tools: Pros and Cons
| Suite | Pros / Strengths | Cons / Weaknesses |
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| Website Auditor (desktop) | ||
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| The Website Auditor by Link-Assistant is an advanced desktop software program for auditing websites which runs on Window, Mac and Linux. You can buy this handy tool individually at a very competitive price, or get it by purchasing the entire Link-Assistant SEO Power Suite. What sets this tool apart from some of the others is the ability to detect nofollow site links, and its ease for searching report specifics directly within the interface. If you need a tool to simplify the process site structure and HTML error checking, you definitely should check this one out. You can try the Website Auditor for free. | ||
| Web CEO (desktop) | ||
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| The desktop version of Web CEO’s website auditor tool is an advanced auditing program that comes packaged in the entire SEO software suite. Combined with the optimization advice and analysis component, Web CEO’s site auditor looks at just about every important aspect of site structure, content and HTML. Beyond the detailed analysis and advice, it offers several printable report templates to choose from that are easy to print out and understand. You check for the latest Web CEO promo code or get started with your 15 day Web CEO free trial. | ||
| Web CEO (online) | ||
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| I wouldn’t recommend signing up for Web CEO online if you’re primary need is for an advanced SEO site auditor. The auditing component is very basic and only covers a few checks such as common header response codes, broken links, missing title tags, slow pages and broken anchors. Those are all helpful items to report, but if you are looking for something more advanced, then I’d go with one of the other tools. However, if you are new to SEO and don’t desire such advanced programs yet, then Web CEO Online is priced well and offers an entire set of beginner tools beyond just web site auditing, such as rank tracking, search engine submission, keyword research, SEO analyzer and an optimization checklist. The silver plan starts at $49/mo, and you can get started for free with a $50 Web CEO Online coupon. | ||
| SEOmoz (online) | ||
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| SEOmoz’s crawl diagnostic tool performs a comprehensive analysis of a website’s structure, content and HTML code. It does a great job categorizing the errors reported to help users focus on the most important issues first. The extensive list is categorized into groups of errors, warnings and notices. All of the details provided are extremely helpful for doing an advanced SEO site audit, and are key elements to pay attention to when optimizing websites. You can read the full SEOmoz PRO review or start your 30 day SEOmoz free trial. | ||
All of these desktop software programs and web-tools offer printable reports and report exports, so I didn’t think it was necessary to list that next to each one. Most of them offer white-label reporting on selected plans too.
Some other notable site spider programs and SEO audit tools to consider are Xenu’s Link Sleuth, Screaming Frog, Google Webmaster tools and the Search Engine Optimization Toolkit. They will all crawl your website and offer basic reports for free.
If you know of another desktop software program or web suite that you think should make it on this list, please don’t hesitate to tell me about it.
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