A few month ago I purchased the Search Engine Optimization All-in-One For Dummies by Bruce Clay and Susan Esparza. I have found this to be a fantastic reference guide for beginners and experienced SEOs alike.
One of the things I like about this book is it does a great job of laying out the best practices for building solid, user-friendly, search engine optimized websites. As well as the importance of branding and effectively using PPC and other strategies to generate the most traffic to your website using the search engines, and not just how to obtain a few top rankings. This book also covers what not to do.
Even though you can read about SEO in forums and on blogs all day long, some times it is very difficult to know which recommendations to trust. Especially when you’re new. When I was first learning SEO I read so much mis-information on the web it cost me a lot of time and money I wish I could get back. And, while there is no replacement for experience, this book will definitely set you on the right path.
The key components of this book are:
Even though I’ve already been doing SEO for a few years, I still reference this book regularly because I find it insightful to know what Bruce Clay has to say regarding certain aspects of SEO. And, I’d be lying if I didn’t say I’ve learned from it too. Search Engine Optimization for Dummies can be read cover to cover and used as a reference guide.
Overall, I am really impressed with how much information is covered in SEO for Dummies and highly recommend this book!
If you’re looking for something quicker, you can download a copy of my free free SEO eBook immediately.