There are many companies out there who claim they will get you top rankings by submitting your web site to thousands of directories and search engines for little to nothing. While that may help a little, the impact will be minor, and you’ll likely be very disappointed with the results. Here is a list of 5 major components that should be addressed if you want to increase your organic search engine ranking and drive targeted traffic to your website from the major search engines such as Google, Yahoo!, and Bing.
A very important part of this focus area is keyword selection and where you place those keywords on your web pages. In order for your target audience to find your web site on the search engines, your web pages must contain keyword phrases that match the phrases your target audience is typing into search query forms. You can do this using a keyword research tool. One free tool is Google’s keyword research tool. While it is important to focus your content around specific key phrases, it is equally important that you provide unique, valuable content.
Once you have your keywords, it’s now time to start optimizing your pages. Be sure to use your keywords wherever reasonably possible in each of the following components.
2) HTML Tags / Code
- Tags (title, description, h1)
- Attributes (alt, title)
3) Site Structure / Page Layout
- Internal linking
- Be sure to add unique, valuable content to your website, and update it frequently. If frequently updating your website doesn’t make sense for your business, be sure to add a handful of helpful content related to your industry.
5) Website Popularity
- Get Quality Inbound Links
This is just a brief summary of the components to address when optimizing a website. I could never hope to cover every aspect of SEO in one blog post, but if you start with the components outlined here, you will be off to a great start!
Note: I’ll be providing optimization tips for individual components in subsequent blog posts.