Keyword Research Tools
A comprehensive list of top keyword research tools. These advanced keyword tools help you gain an advantage over your competitors by providing you with helpful keyword data and enhanced features unavailable to the general public.
Keyword Suggestion Tools
Wordtracker Keywords
www.Wordtracker.com – An advanced keyword research and suggestion tool with enhanced management features that allow you to generate and organize thousands of keywords, quickly and effectively. It provides access to Google’s keyword tool, as well as its own custom database comprised of search terms used by people searching some of the world’s most popular meta-search engines. This combination is great, because it allows you to identify profitable head keywords as well as long-tail search terms not found using Google free KW tool. It’s a very simple and effective niche tool with some very helpful metrics, that’s straightforward and easy to figure out and use. Monthly subscription service starts at $69, with a 7 day free trial.
Keyword Discovery
www.KeywordDiscovery.com – An advanced keyword generator tool that correlates search statistics from a number of the world’s most popular search engines, to create an extremely powerful KW discovery tool. It provides a great deal of keyword suggestions and statistics from its own premium database, while also allowing you to search other major search engine databases independently. The interface offers a large number of search filters as well as access to region-specific data. It also include some basic competitive analysis features. Monthly subscription plans start at just $69.95, with a limited free version available.
Summary of the Tools Used to Get Keyword Suggestions
These keyword suggestion tools are advanced keyword research and analysis tools primarily used to find suggestions of key words to use on your website, for new web content and search engine optimization (SEO) purposes. They are provided by companies with their own custom database of keywords that were searched for over a specific time-frame, and specialize in suggesting keywords related to a seed term, using metrics such as how similar the phrases are, and how many times they were searched for on the search engine websites they have a relationship with.
Competitive Keyword Research Tools
SEMRush
www.SEMRush.com – A great competitive research tool for analyzing your competitors’ top paid (AdWords) and organic (natural) Google keywords. It allows you to quickly analyze which websites are ranking for which keywords, as well as all of the top keywords a website is ranking for. You will be able to identify potential ad buyers and sellers, and view known AdWords ad copy for each search term a competitor is using. In addition, the tool provides helpful traffic data and keyword value estimates. Pricing starts at $69.95 per month, with a limited free version available.
SpyFu
www.SpyFu.com – A niche keyword tool great for exploring which keywords are driving the most traffic to your competitors’ websites from Google AdWords and via the organic search results. You can search by website to view the best keywords for a particular website, and by website to get the top websites for a particular keyword. SpyFu allows you to analyze the data textually, but also offers some awesome overlap graphs and charts to help you compare your competitors’ websites side-by-side, and easily identify hot opportunities you might be missing out on. In addition, they provide you with the ability to create professional looking SEO reports, and track competitors AdWords ad copy over the last year. Monthly subscriptions start at $79, with a free trial version available.
Compete
www.Compete.com – This tool gives you an idea which keywords and web sites are driving traffic to your competitors, and allows you to compare your competitor websites to one another. It provides audience profile and demographics information, subdomain data, and other site statistics and analytics data such as estimated pageviews, unique visitors, visits, average time-on-site, and a number of other helpful details. The major difference with Compete.com as opposed to the other competitive research tools is that it gets the bulk of its data from sampling the clickstream habits of a large number of web users. Rather than scraping the content from search engine results pages (SERPs). One key feature, also unique to Compete, is Referral Analytics. Referral Analytics gives you an idea which websites your competitors are getting most of their traffic from – in addition to Google. Whichis great for finding advertising opportunities beyond the major search engines. Subscription services start $199 /mo, with a limited free version available.
Summary of the Tools Used to Research Your Competitors Keywords
These competitive research and keyword spy tools help you gain insight into your competitors’ organic and pay-per-click (PPC) search traffic, by showing you where they’ve shown up in the search results, historically. These tools primarily do this by crawling the search results of the most popular search engines, then storing a record of the top keywords and websites found. The only exception is Compete.com, which compiles its data from the search habits and behaviors of a sample of Internet users in the United States. If you want to see where your competitors are getting most of their online visitors from, estimate how much traffic they are getting from those sources, and view estimated keyword values, then these are the tools you could use.
If you’re not ready for and advanced paid keyword analysis tool, there are several free keyword research tools that are very helpful too.
If we’ve missed any your favorite keyword analysis tools, please don’t hesitate to send me a message, and we’ll be sure to check it out!
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