These advanced keyword analysis tools help you gain an advantage over your competition by providing you with valuable user data and enhanced features unavailable to the general public.
Keyword suggestion tools are primarily used to help you find terms to use for creating content on your website. They are provided by companies with their own custom database of search terms used by users during a specific period. Their software specialize in suggesting phrases related to a seed term, using metrics such as how similar they are, and how many times they were searched for on partner websites.
www.Wordtracker.com – An advanced keyword suggestion tool with enhanced management features that allow you to generate and organize thousands of search terms, quickly and effectively. It provides access to Google’s keyword tool, and provides its own custom database comprised of phrases used by people searching some of the world’s best meta-search engines. This combination is great, because it allows you to identify profitable head keywords as well as long-tail search terms not found using the free Google KW utility. It’s extremely simple to use, and provides a ton of helpful metrics. Monthly subscription service starts at $69, with a 7 day free trial.
www.KeywordDiscovery.com – This term generator correlates search statistics from a number of the world’s most popular search engines to create an extremely powerful KW discovery tool. It offers numerous phrase suggestions and provides statistics from its own premium database, while also allowing you to search other major databases independently. The interface has a large number of custom filters, including the ability to limit queries to region-specific data. It also include some basic competitive intelligence features. Monthly subscription plans start at just $69.95, with a limited free version available.
These competitive research and keyword spy tools help you gain insight into your competitors’ organic and pay-per-click (PPC) search traffic by showing you where pages are showing up for in the search results. They primarily do this by crawling the SERPs of the most popular search engines, then storing a record of the top keywords and URLs found. The only exception is Compete.com, which compiles its data from the browsing habits and behaviors of a sample of Internet users in the United States. If you want to see where your competitors are getting most of their online visitors from, estimate how much traffic they are getting from those sources, and get an idea of how much that traffic is worth, then these are the tools you can use.
www.SEMRush.com – A great program for analyzing your competitors’ top Adwords ads, and organic keywords in Google and Bing. It allows you to quickly see which websites are ranking for which keywords, and the top phrases a specific website ranks for. You will be able to identify potential ad buyers and sellers, and view historical PPC ad copy. In addition, it provides helpful traffic stats and keyword value estimates. Pricing starts at $69.95 per month, with a limited free version available.
www.SpyFu.com – A niche keyword tool great for exploring which keywords are driving the most traffic to your competitors’ websites from Google AdWords and the natural search results. SpyFu allows you to analyze the data textually, but also offers some awesome overlap graphs and charts to help you compare your competitors’ websites side-by-side. This makes it easier for you to identify hot opportunities you might be missing out on. In addition, it provides you with the ability to create professional looking SEO reports, and track competitors AdWords ad copy over the last year. Monthly subscriptions start at $79, with a free trial version available.
www.Compete.com – This program gives you an idea which phrases and web sites are driving traffic to your competitors. It provides detailed demographics information, subdomain data, and other details such as estimated pageviews, unique visitors, visits, and the average time-on-site. The major difference with Compete.com as opposed to the other suites is that it gets the bulk of its data from sampling the clickstream habits of a large number of web users, rather than scraping the content from search engine results pages. One key attribute, also unique to Compete, is Referral Analytics. It gives you an idea which resources your competitors are getting most of their traffic from. Which is great for finding advertising opportunities beyond the major search engines. Subscription services start $199 /mo, with a limited free version available.
If you don’t need an premium utility, or just can’t afford to pay for one right now, then you should check out these free keyword research tools, which are very helpful too.
If you know of any other products you think should make it on this list, please don’t hesitate to tell us about it.