Mad Rush to Create YouTube Videos

youtubeLast week there was major buzz going around about the latest Google Panda update 2.5. And as usual, there was plenty of controversy. One of the most controversial items discussed over the weekend and last week was YouTube topping the list of winners AGAIN.

Yep, that’s right. Youtube, as well Google’s and partner AOL, all topped the list – earning some of the biggest gains from Google Panda 2.5. Along with several mainstream news media sites.

The Biggest Loser

Surprisingly though, some of Panda 2.5′s biggest losers include, and

Which tells me nobody’s ever safe and Google can skew their results however they want to.

What Does This Mean to You?

It probably means it’s time to start taking video marketing more seriously, or at least step it up a bit. However, you could sit around and complain that it’s not fair.

Thankfully there are plenty of folks who are a lot smarter than me being watchdogs, so I plan on focusing what I can control, and that’s video content creation and marketing.

The major plus is, at least posting videos on YouTube is free – for now anyway. And almost everyone has some sort of video recorder these days, so there shouldn’t be too many excuses, even from me.

Actually, YouTube has been a major search player for a long time. So using YouTube videos to drive traffic to your websites, and sell products and services is nothing new. Many smart Internet marketers have been making a fortune off it for years now.

Significant Downstream Traffic Increase

What is new is the phenomenal increase in downstream traffic from Google’s search results to YouTube. Aaron Wall reported, they are up almost 200% over the past half a year, gaining to somewhere between 9 and 10% off all of Google’s downstream traffic.

Just check out the screenshot of this search term showing YouTube in the top 3 positions of Google’s SERP.

youtube in top 3 google search results

If you’re crafty enough, you might even be able to capture all three of those top spots.

Many people don’t realize that According to Alexa, YouTube is the 3 most popular website on the Internet – where it has actually remained strong for quite some time.

I’m no video marketing expert, but do know where to find the best information. If your looking to get started with online video marketing, one of the best sites to check out is They’ll tell you just about everything you need to know about Video SEO.

You could also search YouTube for videos on how to create YouTube videos :) , and check out this page.

Types of Videos

Here are some business video content ideas to help get you started:

  • Website introduction
  • Business overview
  • How-tos / Instructional
  • Customer testimonials
  • Webinars
  • Interviews
  • Speeches
  • Presentations

I can promise you one thing, the longer you wait, the harder it is going to be to compete with everyone else. Including the spammers. Because if you didn’t think YouTube was full of SPAM before, you can bet with this latest news, it’s going to get ambushed with it now.

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  • October 3rd, 2011 at 11:09 pm craig said:

    I recently noticed google returning lots of videos at the top of the search results…at first I thought I was accidentally in the video search mode, lol.

    I’d rather search for videos separately. I’ve found it annoying & distracting with all the video results & stupid thumbnail pics turning up. As a matter of fact, google has been getting more and more annoying with their deceptive ad placements, previews, widgets and whatever…I was first drawn to using google by it’s speed and simplicity. Now I can’t even rest my mouse anywhere on google without some memory-sapping activity being triggered or being sent someplace I didn’t intend to go….aaarghhhh!

  • October 3rd, 2011 at 11:19 pm Wesley LeFebvre said:

    Hey Craig,
    Yeah, I’m right there with you.

    I think one of the main reasons Google has done so well was because of its simplicity. It’s always been so quick and easy for just about anyone to use, but they’ve definitely been complicating things lately, in what appears to be a major push towards maximizing their revenues, and keeping people on Google web properties. Google+, YouTube, Places, etc…

  • October 21st, 2011 at 3:30 pm CJ said:

    I think the worst thing anybody can do after getting screwed by Google recently is to go and invest more time and energy into Google-owned websites. They obviously don’t care about the small guy so why would you make the mistake of depending on them again for traffic? I’m staying away from Youtube. One day they may decide that your videos aren’t up to par and delete them or re-rank them in the Youtube search results in favor of their own ad-sponsored videos.

  • October 21st, 2011 at 3:40 pm Wesley LeFebvre said:

    Hi CJ,
    But at least if they yank your videos you can still post them somewhere else and continue using them on your site.

    I agree that relying on Google is probably not a smart business strategy. We definitely should all be focused on building lifestyles and businesses that will still succeed without them.

  • October 24th, 2011 at 1:18 pm Gil Pauley said:


    Thanks for the information about Google. I like others find all the changes both perplexing and annoying. It is kind of like the movie “Groundhog Day”–you think you have it figured out to some degree and are happy with where you are positioned in the rankings and the next day you wake up and find out you have to start all over again.

    We have just a few videos out there. One video that was done when we were featured on the morning Today Show has had around 2500 views,, which I think is really good for a dentistry video. Anyway, thanks for the good info as I have been thinking about doing more video for our dental office–this should get me moving.

  • October 25th, 2011 at 11:19 am Wesley LeFebvre said:

    Thinks sure seem to be changing on us daily, don’t they.

    Yeah, it’s definitely a great video to have on your site and reinforcing the Brookside Dental brand. I wonder how many more views it would get if it were optimized for Bellevue dentistry. But an entirely new would probably be more beneficial for getting new Bellevue dental search engine leads.

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