Last week there was major buzz going around about the latest Google Panda update 2.5. And as usual, there was plenty of controversy. One of the most controversial items discussed over the weekend and last week was YouTube topping the list of winners AGAIN.
Yep, that’s right. Youtube, as well Google’s Android.com and partner AOL, all topped the list – earning some of the biggest gains from Google Panda 2.5. Along with several mainstream news media sites.
Surprisingly though, some of Panda 2.5′s biggest losers include ConsumerAffairs.org, MoterTrend.com and Entrepreneur.com.
Which tells me nobody’s ever safe and Google can skew their results however they want to.
It probably means it’s time to start taking video marketing more seriously, or at least step it up a bit. However, you could sit around and complain that it’s not fair.
Thankfully there are plenty of folks who are a lot smarter than me being watchdogs, so I plan on focusing what I can control, and that’s video content creation and marketing.
The major plus is, at least posting videos on YouTube is free – for now anyway. And almost everyone has some sort of video recorder these days, so there shouldn’t be too many excuses, even from me.
Actually, YouTube has been a major search player for a long time. So using YouTube videos to drive traffic to your websites, and sell products and services is nothing new. Many smart Internet marketers have been making a fortune off it for years now.
What is new is the phenomenal increase in downstream traffic from Google’s search results to YouTube. Aaron Wall reported, they are up almost 200% over the past half a year, gaining to somewhere between 9 and 10% off all of Google’s downstream traffic.
Just check out the screenshot of this search term showing YouTube in the top 3 positions of Google’s SERP.
If you’re crafty enough, you might even be able to capture all three of those top spots.
Many people don’t realize that According to Alexa, YouTube is the 3 most popular website on the Internet – where it has actually remained strong for quite some time.
I’m no video marketing expert, but do know where to find the best information. If your looking to get started with online video marketing, one of the best sites to check out is ReelSEO.com. They’ll tell you just about everything you need to know about Video SEO.
You could also search YouTube for videos on how to create YouTube videos , and check out this page.
Here are some business video content ideas to help get you started:
I can promise you one thing, the longer you wait, the harder it is going to be to compete with everyone else. Including the spammers. Because if you didn’t think YouTube was full of SPAM before, you can bet with this latest news, it’s going to get ambushed with it now.