Google Panda: Love it or Hate it

When Google Panda first began making what seems like unending updates to it’s SEO requirements, many online content producers began to cringe. With every update, the rules of search engine optimization change just a little bit, and those changes can send a number of pieces into a dark hole. Not a good thing when your income is dependent upon how many views the piece receives.

But Panda happened for a reason, and in many ways that reason can potentially help content providers as much as it hurts them. What changed when Google Panda came around was that the quality of content began to matter as much as they keyword placement. For content providers that were using the "throw it against as many walls as possible and see what sticks" method — this was a bad thing. Providers might have their content on more than one site, which would lead Google to think it was of lesser quality.. It may have keywords sprinkled throughout without providing real information, this leading visitors to quickly move on to another site. The idea, was to create a user friendly searching experience that would take users to the information they need without having to weed through a bunch of so-so, or wrong content to get there.

Even if Panda’s mathematical formula says your content is bad, it doesn’t mean it is. So many providers were told to specifically write for search engines. With the changes, writing for the reader is making a comeback, and that’s refreshing. Deep down, most content providers do care about more than SEO, and with the dust settling, Google Panda really does make things better for everyone. Research must be done to provide new content, and when the source material is thin, providing new and useful information becomes a challenge. As long as the goal is to provide useful and original content online, Panda is nothing to be afraid of.

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