If you haven’t heard, there is a lot of concern on the Internet today regarding paid links. Which is a whole other blog post altogether. In the meantime, Aaron Wall does a great job explaining the good, the bad, & the ugly.
Just be sure to use common sense when submitting your website to directories; not all directories seem to be on Google’s “naughty” list. In fact, there are a few directories which appear to be well respected by Google – at least for the moment anyway.
The Open Directory Project, or ODP; is one of Internet’s largest, free, human-edited web directories. It can take several days to several weeks to get listed there, but don’t count on your website getting listed – they rarely do. Each category has it’s own volunteer editor; some editors do a great job while others don’t seem to play fairly. I’ve submitted tons of client websites following the same guidelines each time and have seen great websites get ignored, while some of the worst websites get listed in just a few days. Regardless, if you can score a listing here it will likely help your website’s search rankings. Submit to DMOZ.
The Best of the Web Directory, or BOTW, is one of the Internet’s oldest web directories. They offer a $299 lifetime listing or a $149/yr (nonrefundable) listing. If you sign up for a reseller account you can get 25% off your own listings as well as a 25% recurring commission for the life of any listings purchased through your affiliate links. Read the full Best of The Web Review, check for the latest BOTW promo code, or Submit to BOTW now.
This is a good place to get a reasonably priced permanent listing which Google seems to “approve” of. Don’t count on getting good anchor text though. Just like DMOZ, these editors are volunteers, so editors put whatever makes the most sense to them, even if it isn’t complete or right. Because of that, their fee makes some sense here. Submit to JoeAnt.
This business directory is also $299/yr. They also offer decent PPC and banner advertising. Read the full Business.com review, check for the latest Business.com promo code, or Submit to Business.com now.
For most website the standard Yahoo! Directory Submit service costs $299 (nonrefundable) for each listing submitted. They will approve or deny you website within 7 business days. The $299 fee is recurring for each subsequent year. However I have seen many listings stay in the directory long after they were canceled. Submit to Yahoo!.
I know, If you add up these numbers you can quickly pay over a thousand bucks. I’m not necessarily suggesting you submit to all of these directories. What I am saying is they are worth considering for any link-building campaign. Whether you submit to one or all five of them should depend on your budget, your industry, and how well your link-building is going overall. I recommend using them in this order:
1)DMOZ – Because it’s free of course!
2)BOTW – Either $149/yr, or $299 lifetime
3)JoeAnt – $39 lifetime
4)Business.com – $299/yr
5)Yahoo! Directory – $299/yr
Don’t expect to receive much direct traffic from these or any other directories for that matter. However, these particular ones appear to be on Google’s “approved” list, and Google follows their links aggressively. That alone makes makes them worth considering when doing your link building.