Top 5 General Web Directories Worth Getting Listed In

Five General Web Directories Worth Getting Listed InIf you haven’t heard, there is a lot of concern on the Internet today regarding paid links. Which is a whole other blog post altogether. In the meantime, Aaron Wall does a great job explaining the good, the bad, & the ugly.

Just be sure to use common sense when submitting your website to directories; not all directories seem to be on Google’s “naughty” list. In fact, there are a few directories which appear to be well respected by Google – at least for the moment anyway.

Best 5 Web Directories for SEO Link-Building


The Open Directory Project, or ODP; is one of Internet’s largest, free, human-edited web directories. It can take several days to several weeks to get listed there, but don’t count on your website getting listed – they rarely do. Each category has it’s own volunteer editor; some editors do a great job while others don’t seem to play fairly. I’ve submitted tons of client websites following the same guidelines each time and have seen great websites get ignored, while some of the worst websites get listed in just a few days. Regardless, if you can score a listing here it will likely help your website’s search rankings. Submit to DMOZ.

Best of the Web Directory

The Best of the Web Directory, or BOTW, is one of the Internet’s oldest web directories. They offer a $299 lifetime listing or a $149/yr (nonrefundable) listing. If you sign up for a reseller account you can get 25% off your own listings as well as a 25% recurring commission for the life of any listings purchased through your affiliate links. Read the full Best of The Web Review, check for the latest BOTW promo code, or Submit to BOTW now.


This is a good place to get a reasonably priced permanent listing which Google seems to “approve” of. Don’t count on getting good anchor text though. Just like DMOZ, these editors are volunteers, so editors put whatever makes the most sense to them, even if it isn’t complete or right. Because of that, their fee makes some sense here. Submit to JoeAnt.

This business directory is also $299/yr. They also offer decent PPC and banner advertising. Read the full review, check for the latest promo code, or Submit to now.

Yahoo! Directory

For most website the standard Yahoo! Directory Submit service costs $299 (nonrefundable) for each listing submitted. They will approve or deny you website within 7 business days. The $299 fee is recurring for each subsequent year. However I have seen many listings stay in the directory long after they were canceled. Submit to Yahoo!.

I know, If you add up these numbers you can quickly pay over a thousand bucks. I’m not necessarily suggesting you submit to all of these directories. What I am saying is they are worth considering for any link-building campaign. Whether you submit to one or all five of them should depend on your budget, your industry, and how well your link-building is going overall. I recommend using them in this order:

1)DMOZ – Because it’s free of course!
2)BOTW – Either $149/yr, or $299 lifetime
3)JoeAnt – $39 lifetime
4) – $299/yr
5)Yahoo! Directory – $299/yr

Don’t expect to receive much direct traffic from these or any other directories for that matter. However, these particular ones appear to be on Google’s “approved” list, and Google follows their links aggressively. That alone makes makes them worth considering when doing your link building.

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  • October 8th, 2009 at 2:39 pm Gil Pauley said:


    I really enjoy your write-ups. However, I personally don’t think that any of the “paid” directories are worth the price. I realize you have qualified how one should purchase any or all of these and I agree with those qualificatios. With that said, “In my online youth, I did purchase a listing in JoeAnt” and two other inexpensive directories. I thought Yahoo, BOTW, and Business were a waste of money then and still do.

    Our site is proof that you can exist and rank high in Google without them. We are number 1 in both the organic search and the local search for our two main Key Word combinations. Our rank in Yahoo is more variable, but still OK. Link building is just a very long term and ongoing task.

  • October 8th, 2009 at 3:07 pm Wesley LeFebvre said:

    Hi Gil,
    Absolutely you can rank well without them! However with all else being equal – a company listed in these directories will surely rank better than the company that is not. That alone suggests there is some benefit to being listed in them.

    The purpose of this post was to suggest a few low-risk directories people could use to increase their rankings.

    I have seen a handful of websites jump in rankings after getting listed in just a a few of them.

  • October 10th, 2009 at 7:04 am Andrew said:

    I think this is good advice (these 5 directories). Google uses them as filters. Remember you don’t pay for the link, you pay for the review. A lot of dodgy sites won’t risk losing $299 (which they would likely do if there’s anything untoward about their website).

    As we know Google is 100% automated, so using human-edited directories as a filter is one signal for Google to say “this site ought to be OK”. NOT being listed here means you have to work that much harder with other links.

    I’ve seen this with hard data by the way, with the sites I’ve been running. I invest money into my most valuable sites, and I know my clients who’re listed in Yahoo! or get very good traffic.

    It’s ridiculous we have to pay so much, but that’s also part of the process – why would you risk so much money if there’s even a small chance you won’t get listed?

  • October 11th, 2009 at 1:00 pm Wesley LeFebvre said:

    That makes good sense Andrew. Thanks for sharing.

  • December 9th, 2010 at 2:43 am hector said:

    Having a link to directories is great where it could help in having inbound links to your site. But also you have to do other techniques to improve your rankings to search engines.

  • February 2nd, 2011 at 12:50 pm SEO Time Inc said:

    Directories are not really worth the money if your good at seo you can rank more efficiently without spending that kind of money.

  • February 2nd, 2011 at 6:33 pm Wesley LeFebvre said:

    I think it depends on your market.

  • September 15th, 2011 at 11:08 pm kyriousrobert said:

    I have one of my site which is the number on it’s niche and a pr2 blog submitted to DMOZ two times in the expand of one year but they’ve ignored my application,i stopped submitting when i heard you must pay a fee to get in

  • September 7th, 2012 at 6:46 pm Seapoweragent said:

    I invest money into my most valuable sites, and I know my clients who’re listed in get very good traffic.

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