Business.com Directory & Pay-Per-Click Review

business.com logoBusiness.com is one of the Internet’s oldest and highest quality business directories and information resources. Business.com offers several tools for business owners including a quality business directory, pay-per-click advertising, search engine, expert Q&A, white papers, business guides and more!

Business Directory Promotion: Submit to Business.com Directory and Get $50 OFF!

Probably the two most popular features of Business.com is their business directory and pay-per-click advertising. So I’ll review both of those services in-depth below.

Business.com Directory Review

The Business.com directory is one of the Internet’s oldest and most respected web directories. Getting listed in the Business.com web directory is one of the most expensive listings you can purchase, however, it is also one of the least risky directory submissions you can make, and quite possibly one of the absolutely best directory listings to get. Google appears to treat the Business.com directory as an highly authoritative business directory and allows links from the directory to help your search engine rankings in Google.

The most common explanation for this is because Business.com charges so much their submission reviews, and does a good job disapproving what they consider inadequate websites. Which makes great sense. Why would someone with a crappy website pay nearly $300/yr with the chance the listing will get denied.

From my experience, the Business.com web directory has improved the search engine position of mine and my client websites. Submit to Business.com Directory and Get $50 OFF!

Business.com PPC Review

When I first signed-up to try the Business.com pay-per-click advertising, I didn’t expect to receive many visitors or leads. Mostly because I hadn’t heard of it before until I read about a deal they were offering it on one of my favorite blogs. Well after I signed up for an account, I set my bids very low and was very impressed by the number of website visits and leads I received. I’m guessing this was because like me, not as many people knew about their pay-per-click services, and make the mistake of going broke using one of the more well-know, over-saturated pay-per-click service providers.

Is Business.com worth it? Is it worth the money it cost …the price?

For me, submitting to the Business.com directory has been well worth the cost, and using their pay-per-click advertising has also been well worth the cost per click.

Final Thought

Every businesses situation and needs are different. Just because something has been worth it for me to use, that doesn’t mean it is a good solution for you too. Just be sure you know what your needs are. If you are expecting to receive a lot of traffic from the Business.com directory, then you may be disappointed (which goes for any directory), however if you’re looking to increase your search engine rankings without upsetting the Google gods, then the Business.com directory is a safe bet.

If it’s immediate traffic you need and you need it now, at a low cost, then the Business.com pay-per-click advertising service is another great resource you should definitely consider.

Additional resources:
2012 Business.com promo codes
Write your own Business.com review




  • October 26th, 2010 at 10:41 am OSHA said:

    It seems the online SEO community is somewhat divided when it comes to whether or not Business.com is worth it. It certainly seems like a good link to acquire, but the price tag is pretty steep. It makes me wish I owned business.com. What an easy way to make some money. Just charge people $200 to place a single text link on a page… Brilliant.

  • October 26th, 2010 at 12:25 pm Wesley LeFebvre said:

    Me too! I wished I owned a “Google approved” directory. That’s what I like to call easy money.

  • September 25th, 2011 at 8:23 pm Will Kirshman said:

    It appears that this might be worth it for the first year of a new startup site. However, year-after-year this could get quite expesive to do this with several sites. I might jsut have to though, as I have a newer web site

  • June 14th, 2012 at 3:53 pm Steven said:

    Some of the categories have a high PR rank and therefore it may be useful to get listed just for this reason.

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