Google Panda: Love it or Hate it

When Google Panda first began making what seems like unending updates to it's SEO requirements, many online content producers began to cringe. With every update, the rules of search engine optimization change just a little bit, and those changes can send a number of pieces into a dark hole. Not a good thing when your income is dependent upon how many views the piece receives. But Panda happened for a reason, and in many ways that reason can potentially help content providers as much as it hurts them. What changed when Google Panda came arou...[more]

How To: Landing Page Optimization with Google Content Experiments

Google's Web Optimizer is no more, but Google Content Experiment gives you a better way to test your landing pages to get the results you need. Content Experiment is integrated with your Google Analytics account, so you don't need an additional login or website to conduct your testing. Content Experiment allows you to test up to five different versions of a single page. You are limited to A/B testing, and the advanced reporting of Analytics gives you many ways to analyze the data. You choose the specific goals for that particular page, suc...[more]

Top 5 Ways to Deal with Google Panda

Google Panda is the search engine juggernaut’s algorithm that attempts to promote higher-quality content on the internet and making it easier for people to find these sites. At the same time, this made it more difficult for many websites to obtain those top notches in the organic rankings. However, in the time since Panda went live, SEO experts have found that it is possible to recover rankings. Read on to find out the top five ways to improve your page’s Google rankings in the post-Panda world. Remove Low-Quality Content ...[more]

4 Recent Google Updates that Shook the Industry

Over the past 2 years there have been several major Google updates felt throughout the world. It's the first time in recent years I’ve seen so much chatter about algorithm changes; the big ones have been happening more frequently, with code names such as Panda, Penguin, Top-Heavy and EMD Update. It’s also the first time in recent years I’ve personally had a website hit so dramatically. One of the most frustrating things about these updates is seeing some of my websites tank, while watching the plethora of lower-quality competitor we...[more]

Why You Should Set a Preferred Domain and How (WWW or Non-WWW)

A little while back a commenter reminded me of a very important optimization step I had nearly forgotten about because I’ve become so accustomed to working with Wordpress, which does most of the work for you. It’s choosing and setting a preferred domain for each website, e.g., or A typical Wordpress installation sets it to one or the other by default, but when working with another CMS or building a site from scratch, there's usually more tweaking involved. And even when working with Wordpress you still need ...[more]

Guess Which Email Optin Form Gets the Most Blog Subscriptions

I'm sure you have a good idea which email opt-in form placements work well on blogs, but have you actually figured out the numbers? If not, don't worry, I'll share mine with you in a minute. For the last couple of weeks I've been delving into our email analytics because I'm putting together an extremely helpful new follow-up series for the subscribers of this website. While doing so I compiled a list of important statistics, including which opt-in placements are performing the best on the blog. Currently we have three main subscribe b...[more]

How I Recovered from the Google Panda Slap

A while ago I wrote about some websites that were hit by a Google Panda Update. One of our readers also took a beating, but has since made a full recovery and left some great comments about his experience. He shared so much I thought It deserved an entire blog post. So I asked him if he'd be willing to share his story with all of you. Thankfully, he obliged... I am just a little guy with a hobby website that aims to help people cook Italian food like my Italian grandmother did. I grew up Italian American and was lucky enough to spend time wi...[more]

Upgraded Theme, New Member Tools and More…

Well it's been a long time coming, but finally got a makeover! I spent the weekend and the better half of this week migrating over the new website, and am excited to say that today we 'officially' launched the new member tools and Wordpress theme! I can't say that it went off without a hitch, but they rarely do. Overall it has been a HUGE success though, and I'm very excited about the future here. How We Got Here I began this journey nearly two years ago. I was frustrated with what was available on the market for...[more]

Is Your Backlink Profile Worse Than You Think?

Most of us have a pretty good idea where we're getting the majority of our own backlinks from. But, unless you're extremely diligent about monitoring your website's backlink profile, it could be a lot worse than you think. Which is how it was for a few of the sites I run. Recently, I've been forced to take and in-depth look at the backlinks to many of my own web properties. Something I probably should have been doing anyway. But since I don't do a lot of manual link-building, it's not something I pay that close attention to. I figured th...[more]

Find Backlinks Using HOT New Tool: Ahrefs

When Yahoo! Site Explorer shut down I was pretty bummed because there weren't many functioning alternatives available. That was primarily due to the fact that most of the backlink analysis tools relied on Yahoo! Site Explorer's link data. At the time the only two worthwhile data sources left were OpenSiteExplorer and MajesticSEO. However, shortly after Yahoo Site Explorer shutdown I stumbled across this awesome new competitive intelligence tool I've been meaning to tell you about: Ahrefs Site Explorer. Ahrefs is an advanced competitive ...[more]

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