A few months ago I wrote about backpage.com adding the nofollow attribute to outbound links. Well, shortly after writing that post I discovered sponsored ads still weren’t using NoFollow on outbound links. So I decided to look into sponsored ad links a little more.
I discovered that backpage actually offered some some really great advertising opportunities. Besides the free classified ads, they also offered of reasonable sponsored ads, and the ability to auto-repost your advertisements regularly.
Both of which I already knew about, but didn’t really pay that much attention to before.
Sponsoring an ad is actually a lot cheaper than I expected. I can sponsor a listing for one month in Seattle, and have it auto-post to the top of the regular listings every 7 days for under $5. Seattle just happens to be one of the most expensive cities, so it is actually a bit cheaper to buy sponsored ads in other cities.
For that price It was a no-brainer when I decided to start purchasing these ads for all of my clients. At the same time, I wouldn’t pay for them if they cost much more. I think what they charge is just right for what you get.
In smaller cities or niches these ads perform fairly well in the search engines too. Just choose an appropriate title and add plenty of unique content, then you should be expect to grab search traffic with your ad too.
Right now backpage is offering 10% discount when using promo code: 10DISCOUNT. That works locally, nationally, and for sponsor upgrades. Try a Sponsored Ad for Yourself!
And let me know what you think.