backpage.com Adds Nofollow To Outbound Ad Links

backpageBye, Bye, backpage.com. I just noticed Backpage has recently implemented rel=”nofollow” on all free outbound ad links. I’m not sure when this went into place, but I couldn’t find any other resources acknowledging it yet.

While I do believe this will help the quality of their free classifieds, I don’t know of anyone other than myself that has actually ever used their website to buy something or find a service provider. Unfortunately, the majority of value was in their ad links. With that said, it is quite possible Google manually stopped allowing them to pass outbound link-juice a long time ago anyway. Tough to tell though, any link-juice that might have been passed before was minimal already.

You have to wonder if they were given the infamous Google ultimatum.

Now that Backpage no longer helps with link-building for SEO, I’ll be interested to see what happens with their traffic over the next few months.

Does anyone know on what day they actually implemented the nofollow tag on user-generated outbound links?

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  • April 30th, 2010 at 7:21 am Tom said:

    I don’t know, but this is disappointing. What’s left to advertise our sites? This is very depressing……..

  • May 24th, 2010 at 4:55 pm Wesley LeFebvre said:

    Hi Tom,
    Yeah, there isn’t much left, unless you have plenty of time and money. Also, you might want to check out my latest post regarding backpage following sponsored ad links.

  • December 20th, 2010 at 5:28 pm Diane Parker said:

    As a service provider, I’ve noticed that I have to actually write dotcom or embed it into my photos for it to go through.

  • July 15th, 2012 at 3:06 pm NYC electrician said:

    I just noticed it a second before finding this blog at the top of the SERP. Yeah this actually really sucks. Where do you have to go to find a place to post do follow anchor text now days? Its like crossing the desert and looking for an oasis.

  • July 16th, 2012 at 12:07 pm Wesley LeFebvre said:

    Yup, that’s definitely the toughest part about SEO.

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