There is an ongoing debate as to whether search engines use keywords in meta descriptions to rank a web page. One thing is certain though, Google sometimes (but not always) uses the description as a snippet when it presents search results to a user on the Search Engine Results Page (SERP). Generally if the user [...]
Benefiting from the Google Freshness Update - November 15, 2011On November 3, 2011 Google implemented its latest update to the Caffeine algorithm appropriately named The Google Freshness Update. This update to the search algorithm focuses on rewarding websites that offer fresh content. Not surprisingly news websites did very well, some better than others but we will get to that later. News Sites and Other [...]
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